TVA.com Redesign
Agency Website
BASED IN CHATTANOOGA, TN
+ CREATIVE MANAGEMENT
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
Simultaneously leading the Creative Digital Team managing all internal and external digital communications channels and the Creative Operations team managing all creative processes, accounting and coordination.
Combined web design and development skills with in-field photography and videography to share TVA’s story both online and in print.
Managing a portfolio of thirteen web properties promoting traditional local broadcast, print, automotive sales and sports media, in addition to providing server-level IT support for the enterprise, and print advertisement design and photojournalism for the Chattanooga Pulse.
Established an award-winning website combined with updated fundraising events to grow annual fundraising by 500%.
I've been designing websites since 1997 and have endeavored to keep my skills sharp throughout the many evolutionary leaps that entails. Storytelling was always the motivating impetus. It led me to explore journalism and public relations in college, to build showcase websites for my photography in the days before Instagram, and to dive deep into photojournalism at The Chattanooga Pulse and for TVA.
Intellectual curiosity. It's the primary trait I look for when forming a team, and the mantra by which I live. I have a natural knack for quickly learning how to accomplish any objective by asking the right questions and connecting the dots between challenge and success.
Research, analysis, collaboration, ideation, execution, measurement and refinement. In that order. I understand the realities of limited budgets, resources and time, but will still deliver the best possible products to meet branding needs.
Certainly! I have the track record to prove it. I've always been a part of small teams with limited resources, but big goals. This provided me the opportunity to learn and develop new skills, since I was often the only one that could do it. Luckily, I've also built a long list of mentors throughout my career that coached my development in photography, videography, video editing, voiceover, graphic (print advertising) design, creative writing, brand journalism, and public speaking. Websites have given me an ever-evolving outlet to showcase these skills as I've progressed through my career.
By the nature of my experience, I've always been a working manager. However, since 2016 I have learned how to lead, not just manage. I'm blessed that my work has earned me the credibility to build a strong team with overlapping skills but exceptional talent. I measure my success as a leader by the pride my team demonstrates in their work, their dedication to the mission, and the trust they place in me to continue on my team for years.
Foster the development of a cohesive team where individual strengths can shine while pulling together towards success.
Photography is one my high end skill
that i give to my customers.
Framer is one my high end skill
that i give to my customers.
Web designing is one my high end skill
that i give to my customers.
App design is one my high end skill
that i give to my customers.